SHOWpro

2:00-3:00PM: Proven ROI From Exhibiting: How to Measure and Achieve the Results You Want (Part 1)

Steve Miller
CEO, The Adventure LLC

What: Are you furiously planning to exhibit at MODEX 2024? You don't want to miss this webinar and SHOWpro Live!
In this webinar, we will discuss how to maximize your return on investment at MODEX 2024. We will cover topics such as:

• • Why you should attend SHOWpro Live and what you can expect to learn.
• • The three parts of successful exhibiting: Understand the three phases of a trade show exhibit and how to optimize each one for maximum results.
• • How to be different at MODEX and stand out from the crowd: Get tips and strategies from experts on how to create a trade show experience that will get noticed and remembered.
• • How to measure the ROI of trade shows: Learn the first steps needed to track and measure the results of your trade show exhibit so you can see exactly how much it is paying off.

View Recording   

4:30-6:30PM: Welcome to SHOWpro Happy Hour at Top Draft in The Omni Atlanta Room

Are you arriving to Atlanta on Tuesday afternoon? You’re invited to swing by, say hello, and have a drink with us before heading out on the town or heading up to your room. We will be hanging out at the Top Draft bar in the Omni hotel for an informal meet and greet and would love to have you join us.

7:00AM-8:00AM: Breakfast and Opening Remarks

Greg Baer & John Paxton
MHI

8:00-8:50AM: Inspiring Audiences: Content Marketing In 2024

Robert Rose, Founder, Chief Troublemaker
TCA: The Content Advisory

AI, automation, disruptions in social media, events and even advertising – oh my! How is Content Marketing changing the entire face of digital marketing as we know it. As more and more brands lean in to develop owned media and content as a marketing strategy – we know that marketing budgets aren’t going up very fast. So how can we differentiate, create trust with our customers, and do more with less at the same time? Let’s explore how the world of content and marketing are converging, and how successful brands are evolving their approach to content to create much more value in their business.

9:00-9:50AM: Trade Show Operations & Essentials - Part I

Betsy P. Earle, MBA, CTSM Diamond
Founder & Managing Director, Event Driven Solutions, LLC

Are you exhibiting at MODEX and trying to navigate the process of getting your exhibit onto the show floor? Whether you are new to trade shows or have been in this industry for a long time, this session has been built to help you think through the operations part of the show chronologically. Covering essential parts of the process to help you keep organized, my goal is to help you make sure nothing is missed.

First, we will discuss design rules and regulations, with specificity to MODEX 2024 and IAEE. Next, we will take a look at how to set up a trade show project and identify key goals, deadlines, and show-related tasks. This discussion will also cover trade show shipping, material handling and some service options.

10:00-10:45AM: (Cont) Trade Show Operations & Essentials - Part I

Betsy P. Earle, MBA, CTSM Diamond
Founder & Managing Director, Event Driven Solutions, LLC

Are you exhibiting at MODEX and trying to navigate the process of getting your exhibit onto the show floor? Whether you are new to trade shows or have been in this industry for a long time, this session has been built to help you think through the operations part of the show chronologically. Covering essential parts of the process to help you keep organized, my goal is to help you make sure nothing is missed.

First, we will discuss design rules and regulations, with specificity to MODEX 2024 and IAEE. Next, we will take a look at how to set up a trade show project and identify key goals, deadlines, and show-related tasks. This discussion will also cover trade show shipping, material handling and some service options.

11:00-12:00PM: Using Social Media to Extend Your Tradeshow Experience

Krista Neher
CEO, Boot Camp Digital

You KNOW there are excellent prospects in the area or industry related to a trade show appearance. How do you get event information in front of their eyes leading up to it? Then, when actively exhibiting at a trade show, you KNOW the attendees are a great fit for your business. How do you get those people to seek you out? When you meet a prospective customer at a trade show and have a promising conversation. now what? How do you follow up in a meaningful way, regardless of where they are in the sales funnel? Social media is an incredibly powerful targeting tool to get the right message in front of the right people. at the right time before, during, and after a trade show. During this session, Krista will guide you through developing a social media strategy using the platforms with the most potential for impact, content creation best practices, ads training, and measurement advice. This session is designed to help you get the most business possible from every trade show!

1:00-1:50PM: The Future of Tech in Marketing

Shama Hyder
CEO, Zen Media

The modern buyer has drastically changed. Add to this the avalanche of technology, customer expectations, AI, and dark social, and you have a brand-new business ecosystem.

How do you become a market leader when you don't control the outcome or the process?

This is your chance to understand how the future of business is evolving, and how it will impact how you communicate, sell, engage, and grow. Armed with this new understanding, your organization will be well-poised to embrace this brave new world.

Key points in this program:

• Discover the trifecta that has changed business forever
• Understand how evolving customer expectations have changed the playing field
• Learn how technology (automation, AI, social networks, etc.) will change the landscape of business and communications
• Uncover how your competitive landscape is dramatically different than you thought
• Discover innovative tools you had no idea existed, and case studies of brands utilizing them successfully

2:00-2:50PM: Big Goals Deserve Bigger Ideas... How to Get What You Really Want at MODEX 2024

Robyn Davis, CPTD, CEM
Trade Show Strategy Specialist/Consultant, Exhibitors WINH LLC

What if the typical approach to achieving popular exhibiting goals isn't the most effective? Or, what if, no matter what others suggest, the popular goals you're accustomed to striving for aren't actually the best ones for you and your business?

It's time to rethink your pursuit of sales leads, brand awareness, and customer relations... swapping what's typically done for some more modern, strategic, and productive actions instead!

In this fast-paced, interactive session, our favorite trade show trainer, Robyn at Exhibitors WINH, will share fresh ideas and expert advice to empower you to get what you really want at MODEX 2024.

After all... what if the first step to getting what you really want at trade shows, like MODEX, is just as simple as shifting your perspective? ...wouldn't you want to know? Through this session, we can find out together.

3:00-4:15PM: Mpro Engage! Live Peer-to-Peer Roundtable

Discover the secrets to harnessing a 4-to-6-month marketing and sales opportunity at MODEX 2024, where your industry peers stand as your guiding light. This engaging interactive session is designed to empower you with insights that pave the way for an unparalleled trade show booth experience. Through collaborative discussions, we will dissect pivotal topics that fuel your preparation and execution strategies. Just like Mpro Engage! Virtual events, we invite you to explore horizons beyond the exhibition floor. This is your gateway to delve into discussions that transcend the ordinary, delving into the realms of impactful marketing practices and camaraderie among professionals. As you set your sights on Atlanta, get a head start by visiting www.mhi.org/mpro, a thriving community of marketing professionals brimming with resources and networking. Be prepared to absorb, engage, and evolve in a transformative experience that will reshape your MODEX 2024 journey.

4:15-4:45PM: Elevate Your Presence at MODEX 2024: Unraveling the Marketing Kit

Carol Miller
CMO, MHI

MODEX 2024 is not just a booth on the show floor, it’s a 4 to 6 month marketing and sales opportunity. This is your exclusive pass to learn more about the realm of strategic advantages that will set you apart from the rest of the exhibitors. MODEX 2024 extends an array of marketing and advertising avenues, each tailored to accommodate budgets of all sizes. We are thrilled to present the insights of MHI's Chief Marketing Officer, Carol Miller, who will unveil the 2024 Marketing Kit. Her expertise will guide you and ensure that your presence becomes a beacon amid the bustling crowd, enabling prospects to seamlessly locate your company amidst the MODEX 2024 spectacle. With Carol as your compass, you'll uncover the art of maximizing these opportunities to command attention, foster connections, and enhance your brand's resonance. Whether you're a seasoned exhibitor or a newcomer to the arena, this session promises to reshape your approach to pre-show marketing, empowering you to make an indelible mark at MODEX 2024.

6:30-9:00PM: SHOWpro Live Networking Events

8:00-8:30AM: GES -New MH+ and GES packages

Chuck Grouzard
Executive Vice President, Exhibition Sales, GES

GES is the official show services contractor for MODEX and like MHI, is invested in the success of our exhibitors. As one of the largest and most capable trade show management companies in our industry, GES partners with MHI as our exhibition consultants. From on-line to on-site and pre-show to post-show, GES will talk to you about how to maximize ROI by planning your trade show experience. This live and interactive SHOWpro event will provide a high-level overview of everything GES has to offer to help you succeed at MODEX 2024. Every trade show has its surprises but many, if not all, can be avoided if you take advantage of the customer service opportunities GES has developed. From new and improved cost-certainty packages, pre-show brainstorming and planning, to at-show execution services and post-show analysis and recommendations, GES is committed to creating a positive experience that results in a successful, lasting partnership.

8:30-9:30AM: Creative Ways to Boost your Marketing with AI

Pam Didner
B2B Marketing Consultant, Writer, and Podcaster, Relentless Pursuit, LLC

AI and ChatGPT have become many business professionals’ BFFs. You can use ChatGPT to code, create stories, write poems, and even provide suggestions on your challenges and pain points. Pam Didner will share with you clever and effective ways to use AI and ChatGPT to do your marketing jobs effectively.

After this keynote, you will be able to:

• • Understand different types of AI, ChatGPT’s ability and limitations.
• • Comprehend how you can use AI or ChatGPT in different marketing functions.
• • Explore other AI-related tools to beef up your mar-tech stack.

9:45-10:45AM: Trade Show Operations & Essentials - Part II

Betsy P. Earle, MBA, CTSM Diamond
Founder & Managing Director, Event Driven Solutions, LLC

In Part II of this two-part session, we will delve into further details for your trade show operations process and look at some of the essential items you will need to address during your preparations. We will look closely at some more of the show services that we did not cover in part one. We will cover the set-up of an on-site implementation plan for your crew to have a successful install and dismantle. Lastly, our discussion will focus on key components to help you prepare for your show dismantle to close the loop on the process and get you ready for whichever expo comes next.

10:45-12:00PM: Mpro Engage! Live Peer-to-Peer Roundtable

Discover the secrets to harnessing a 4-to-6-month marketing and sales opportunity at MODEX 2024, where your industry peers stand as your guiding light. This engaging interactive session is designed to empower you with insights that pave the way for an unparalleled trade show booth experience. Through collaborative discussions, we will dissect pivotal topics that fuel your preparation and execution strategies. Just like Mpro Engage! Virtual events, we invite you to explore horizons beyond the exhibition floor. This is your gateway to delve into discussions that transcend the ordinary, delving into the realms of impactful marketing practices and camaraderie among professionals. As you set your sights on Atlanta, get a head start by visiting www.mhi.org/mpro, a thriving community of marketing professionals brimming with resources and networking. Be prepared to absorb, engage, and evolve in a transformative experience that will reshape your MODEX 2024 journey.

1:00-1:45PM: Freeman Tradeshow Trends Reports for Q4

Ken Holsinger
SVP Strategy, Freeman

Discover the hottest trends that are impacting events. This high-level briefing is a curation of data covering attendee and exhibitor sentiment, changes in consumer and societal behaviors that will help shine a light on the future of live events, and strategies for operationalizing the insights shared. From inflationary pressures (and how to offset them) to changes in registration pacing and verification rates to the impact AI is having on direct marketing efforts and more, this information-rich presentation will provide critical information to help inform your next event’s planning, budgeting, and promotional efforts.

1:45-2:15PM: Destination Atlanta – What to do while in Atlanta

Monica Green
National Sales Manager, Atlanta Convention & Visitors Bureau

Downtown is home to Atlanta’s walkable convention and entertainment district with an array of hotel properties offering more than 13,000 guest rooms. GWCC is the world’s largest LEED-certified convention center and sits in the heart of Downtown. It hosts some of the country’s largest shows with more than 1 million square feet of contiguous exhibit space. The convention center campus includes Mercedes-Benz Stadium and Centennial Olympic Park, the 22-acre greenspace that serves as Atlanta’s legacy of the 1996 Summer Olympic Games. The park is surrounded by world-class attractions that double as venues, creating experiences that can only be found in Atlanta. GWCC continues to expand with the 975-room Signia by Hilton Atlanta. The new hotel will connect directly to the convention center and is expected to welcome conventioneers for MODEX 2024. Outside of Atlanta’s amazing attractions, the city is booming with entertainment options, neighborhood shopping, exciting sports and outdoor activities and a thriving food scene. The Atlanta CVB is prepared to share all that Atlanta has to offer. Learn about all of the exciting opportunities that are taking place in and around the Georgia World Congress Center.

2:15-3:00PM: Wine & Beer Farewell Networking Reception

2:00-3:00PM: Connect the Dots Between SHOWpro Live, Your MODEX 2024 Plan, and Real ROI

Steve Miller
CEO, The Adventure LLC

In this post-SHOWpro Live session, Steve will cover:

• • Recap of SHOWpro Live.
• • Recap the three parts of successful exhibiting.
• • How to set up your specific and measurable objectives.
• • Learn the Marketing ROI Formula, so you can PROVE the value of MODEX 2024.

2:00-3:15PM: How to Make YOUR Booth Staff a Competitive Advantage at MODEX 2024

Jefferson Davis
President, Competitive Edge

Trade shows are about getting face-to-face contact with your customers and prospects. And only your booth staff can manage this critical part of your exhibiting program.

Supply chain professionals use trade shows not only to evaluate products, services and solutions, but equally important, to evaluate the people behind the brands. If your staff is fully prepared and understands the unique dynamics of communicating in the challenging exhibiting environment, they will make a huge difference in the quality of your interactions, quality of your leads, and your brand impression and return on investment. On the other hand, if they make the all too common behavioral and communication errors that so many untrained booth staffers make, it could cost your company big time.

Analysis of previous Promat/MODEX E3 evaluation reports reveal that Exhibit Staff scoring is the area where many exhibitors show room for improvement. Make sure your booth staff are fully prepared to put your best foot forward by registering for this timely and complimentary exhibit staff training workshop developed by tradeshow productivity expert Jefferson Davis of Competitive Edge. In this post-SHOWpro Live session, Steve will cover:

• • The critical importance of face-to-face contact in building relationships and driving revenue
• • Insights from my panel discussions with tradeshow attendees about the importance of your exhibit staff
• • The 10 attributes that make a world-class booth staffer… How does your booth staff measure up?
• • How communicating in the challenging exhibiting environment is different and why you must adapt your behaviors and communication skills
• • How to keep your energy level up and your focus on during a long show
• • Why “winging it” is a bad idea and how to avoid this by applying the 4 step Visitor Interaction Process for engaging visitors that will help your staff get more done in the first 60 seconds than most staffers get done during the entire interaction
• • Applying the S/O/S technique to get more people to look and stop at your booth
• • How to quickly identify the three primary types of visitors and what to do with each type
• • Easy to apply techniques for building quick rapport with visitors
• • How to orchestrate your questioning process to gain more information than you ever thought possible
• • How to laser focus your product/service messaging to hit the visitor’s information bulls-eye every time
• • The biggest mistake most booth staffers make when scanning a visitor’s badge
• • How to dramatically improve lead quality by getting the visitor to collaborate and commit to the next step
• • Q&A